The Team

David Reel, CAE – Managing Partner
David has extensive experience in managing/leading not for profit organizations, public affairs and consulting. He currently serves as the Maryland Director for Quantum Communications, a consulting firm that provides counsel on strategy advocacy and media to businesses, trade associations, professional societies, chambers of commerce, and political campaigns in the mid – Atlantic region. As an adjunct faculty member at the University of Virginia’s School of Continuing and Professional Studies, he served on a team that developed and executed a ten module on site Not for Profit Management Certificate program. As a faculty member at the U.S. Chamber’s Institute for Organization Management, he developed and taught courses on Collaborative Leadership and Strong Associations for the Future. As a learning facilitator at the College of Southern Maryland’s Nonprofit Institute, he developed and taught a course on Maximizing Meeting Productivity. Not for profit organizations where he has served as the CEO have received Awards for Excellence from the American Hotel & Lodging Association, the International Society of Hotel Association Executives, the Executive Officers Council of the National Association of Home Builders and the Pennsylvania Builders Association. He has the Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE) and currently serves as the President Elect of the Central Chesapeake Chapter of the Public Relations Society of America (PRSA). He has a B.A. With Distinction and an MPA from the Pennsylvania State University.

David F. Sheppard, Jr., CAE — Strategic Partner
Dave is a veteran non-profit executive who has served varied constituents for over 35 years. He brings unique perspective to The Gladstone Group having served in both the trade association world and in the church world. Dave currently serves as Executive Vice President of the Home Builders Association of Metropolitan Harrisburg. Dave has also served as Deputy Executive Director of Mid Atlantic BX and Chief of Staff at a church with 2000+ weekly attendees and a 40 person staff. He is an expert on building staff teams, strategic planning, non-profit finance, non-profit governance, leadership development and public policy advocacy. He has the Certified Association Executive designation from the American Society of Association Executives, is a past president of the Executive Officers Council at the National Association of Home Builders and a past president of the Pennsylvania Society of Association Executives. He has a B.A. from Gordon College.

Kathleen T. Snyder, CCE — Strategic Partner
Kathleen is a certified chamber of commerce executive with 28 years of city, county and state chamber experience.  Recognized for her ability to “turn around” the membership, finances and legislative clout of these nonprofit entities, Kathy succeeded in leading as CEO the Maryland State Chamber of Commerce and Alexandria, VA and Prince George’s County chambers to new levels of growth and effectiveness.  She built the first statewide coalition of 60 organizations to help Maryland become more competitive through a united business voice.  Kathy added new events and value-added membership programs which benefitted each of her chamber’s bottom lines, and was recognized at each level for her leadership and management success.  In addition to earning her CCE designation as one of only 500 chamber executives in the US to be certified, she was named three times as one of Maryland’s Top 100 Women by the Daily Record, prompting her induction into Circle of Excellence.  Her peers in Maryland and in Virginia each celebrated her leadership by naming her Chamber Executive of the Year.  She served on several nonprofit boards of directors to help lead them to success, including Goodwill Industries of the Chesapeake, American Chamber of Commerce Executives (ACCE), Maryland Works and Alexandria Scholarship Fund.  Kathy earned a B.S. in Journalism from the University of Maryland-College Park and an M.S. in Public Relations from The American University in Washington, D.C. She has assisted a number of non-profits in executive searches, leadership development, volunteer management and strategic planning.

Shelley Reel, CCM — Strategic Partner
Shelley uses her extensive experience as a church musician to help churches evaluate, design and plan music and worship arts programs. Shelley currently serves as Director of Music Ministries at St. Paul’s United Methodist Church in Odessa, Delaware and as Artistic Director at Bells of The Bay, a community bell choir that serves the Chesapeake Bay Region of Maryland. Articles she has written have been published in Creator Magazine (3 articles), posted on the website of  the Fellowship of United Methodist Musicians in Music and Worship Arts and posted in e vibes, an e mail newsletter distributed by Jeffers Handbell Supply. Worship services she has written have been widely distributed to numerous churches across the country. She is a Certified Church Musician (CCM) with the Presbyterian Association of Musicians and is an ordained Elder in the Presbyterian Church USA. She is also a member of the Fellowship of United Methodists in Music and Worship Arts and the Handbell Musicians of America where she serves as Mid Shore Coordinator for Area III. She has a B.S. from Messiah College and has taken graduate coursework at Union Theological Seminary.

Carl Lincoln — Strategic Partner
Carl has extensive and varied experience with local, state and regional trade associations in all facets of association management, including government affairs, political action, education, governance, membership development, meetings and conventions, group insurance, chapter relations, strategic planning, publications, non-dues income, staff development and financial management. Based in Atlanta, Carl is currently engaged in marketing throughout the southeastern U.S. for a private sector firm. He has a B.A. from Thiel College and an M.A. from California University of Pennsylvania.